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The brand felt on the tooth

Development of a strong competence brand for the communication of outstanding healthcare services

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The brand felt on the tooth

In his practice for dentistry Dr. med. Matthias Herrmann in addition to gentle treatment, caters with great importance to the holistic well-being of his patients. With sound knowledge and a lot of empathy, he deals with the aspect of holistic dentistry, which deals with connections between the overall health of people and their teeth. The extensive offerings of services in practice ranges from prophylaxis, surgery and filling therapy to biological dentistry and esthetic dentures. In doing so, it is particularly important to the team to put people at the center of their actions and to give individual advice.

For the redesign of his website and office equipment as well as for the cross-media presentation of his practice, Dr. med. Matthias Herrmann relied on REVOCIT’s many years of experience. The wish was to extend the high competence in the market regionally in order to reach customers all over Germany. The logical consequence was to  optimize the external presentation.

In brand workshops, the values ​​of the practice and clear identity guidelines were determined together. Building on this, we developed an appealing and consistent corporate design in creative meetings. The existing colors brown and green were maintained in a modernized way so as not to completely overthrow the corporate design and the identity of the practice brand but to gently optimize it.

The color-scheme is based on natural colors and reflects the connection to naturopathic dentistry. The logo has been carefully adapted to balance the health of the teeth with the overall health of the individual. Based on this design, a uniform business set-up and a responsive website have been developed.
The brand felt on the tooth
Published:

The brand felt on the tooth

Development of a strong competence brand for the communication of outstanding healthcare services

Published: